Every fitness app was built for a body on a 24-hour cycle. Yours isn't. ME was built to fix that.
For decades, women were given the same fitness advice as men. Same workouts. Same macros. Same protocols. The science was built on male subjects, the apps were built on male assumptions, and the results were never quite right — because they couldn't be.
Women's bodies don't run on a 24-hour clock. They run on a 28-day cycle. Hormones shift across four distinct phases — and with them, your energy, your strength, your recovery, your focus, and your mood. Fighting that cycle doesn't make you resilient. It makes you exhausted.
"Stop training against your body. Start training with it. That's the only protocol that actually works."
ME was built because that truth deserved an app. Not a period tracker with a pink flower. Not a calorie counter with a hormone disclaimer. A real performance tool — designed from the ground up for the female body, built around the cycle, and powered by AI that actually knows what phase you're in.
This is the app we always needed and never had. Now it exists.
ME exists for women 30+ who are done second-guessing themselves. The ones who've pushed hard and wondered why it backfired. The ones who've felt their energy tank and been told it's stress. The ones who know something is off but have no system to understand it.
Your body has been sending signals your whole life. ME teaches you to read them. Your cycle is not a limitation — it is your most powerful performance data. Once you understand it, everything changes: your training gets smarter, your recovery gets faster, your energy stops being a mystery.
You don't need to work harder. You need to work with your cycle. ME is the system that makes that possible.
Everything inside ME is built on three pillars. Together, they form SKY — the framework that turns your cycle data into a complete, intelligent performance system.
Forget generic workout plans. ME assigns you a Zone every single day based on exactly where you are in your cycle. Your hormones change — your training changes with them.
Altara knows your cycle. She knows your history, your patterns, your logged moods and energy levels. When you ask her a question — why am I so tired today? Is this the right time to push hard? What does this mood mean? — she doesn't give you a generic answer.
She gives you your answer. Built from your data. Informed by your phase. Delivered with the kind of insight that used to cost £200 a session.
Altara is in BETA. She is learning. She gets sharper with every month of data you give her. The longer you're in ME, the better she knows you. That is the whole point.
We added a Welsh language toggle for our Welsh girls 🏴 — because you deserve an app that speaks your language.
Switch ME to Cymraeg in your settings and Altara responds to you in Welsh. Your workout zone guides? Available in Welsh too. No other cycle tracking app does this. We do, because Lou wanted to make sure our Welsh community felt completely at home — not like an afterthought.
This is a personal one. It matters. And it's only the beginning.
The companion app — built for the people who love women. When he understands your cycle, everything gets easier. HER gives him the context, so he shows up the right way, at the right time. Because "Get HER for him" isn't a tagline. It's a relationship upgrade.
Most health apps built their business on your data first and asked permission later — if at all. ME was built privacy-first from day one. We never had a phase where we collected your data to sell. That means we never had to stop, apologise, or add an "Anonymous Mode" patch.
Your body, your data. Full stop.
After tracking with ME, you can export a GP-ready PDF health report — a clean, professional summary of your cycle patterns, symptoms, and hormonal trends. Hand it to your doctor at your next appointment and stop being told "it's probably just stress."
Your data helps your doctor. Not our shareholders.
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